Financial Services
Robert Barnes
President
Sterling Capital Group
551 S. Apollo Boulev d, Suite 201
Melbourne, FL 32901
Jim Burke
Area Developer
Liberty Tax Service
3990 Turkey Point Drive
Melbourne, FL 32934
J. Gregg Ellis
Financial Advisor
Strategies, Inc.
Melbourne, Florida 32935
1370 Sarno Road, Suite B
1385 W State Road 434 Longwood, FL 309750
Member Nasd, Sipc, Msrb
Msia
Fred Hagans
Investment Representative
5270 Babcock St. NE, Suite Il B
Market PLace Shopping Center
Palm Bay, FL 32905
Huy Q. Hoang
Investment Representative
EdwardJones
2815 W. New Haven Ave., Suite 202
West Melbourne, FL 32904
John De Marco
Financial Advisor
MorganStanley
325 Fifth Avenue
Indialantic, FL 32903
Kevin J. McEnerny
President
McEnerny Tax Adisory Group, Inc.
1329 Bedford Drive
Melbourne, FL 32940
Dale Russell, CFP
Retirement Solution of Brevard County, Inc.
4501 N. Wickham Road, - # 104
Melbourne, Florida 32935
Szoo, 3zl. z4z
Tripp Spring
District Supervisor Financial Advisor
Waddell & reed
668 West Eau Gallie Blvd
Melbourne, FL 32935
Chris Steele
Financial Advisor
UBS Financial Services Inc.
709 S. Harbor City Blvd, 5th floor
Melbourne, FL 32901
Deborah D. Williams
Franchise Owner
Jacksoh Hewitt
Tax Service
3150 West New Haven Ave
West Melbourne, FL 32904
Milo M. Zonka, CFP®, Crps
Financial Consultant
A.G. Edwards & Sons, Inc.
1499 South Harbor City Blvd.
Melbourne, FL 32901-3245
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10
Questions to Ask a Financial Planner
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1. What experience do you have?
Find out how long the planner has been in practice and the number and types
of companies with which she has been associated. Ask the planner to briefly
describe her work experience and how it relates to her current practice.
Choose a financial planner who has experience counseling individuals on
their financial needs.
2. What are your qualifications?
The term "financial planner" is used by many financial professionals.
Ask the planner what qualifies him to offer financial planning advice
and whether he is recognized as a CERTIFIED FINANCIAL PLANNER professional
or CFP® practitioner, a Certified Public Accountant/ Personal Financial
Specialist (CPA/PFS), or a Chartered Financial Consultant (ChFC). Look
for a planner who has proven experience in financial planning topics such
as insurance, tax planning, investments, estate planning or retirement
planning. Determine what steps the planner takes to stay current with
changes and developments in the financial planning field. If the planner
holds a financial planning designation or certification, check on his
background with CFP Board or other relevant professional organizations.
3. What services do you offer?
The services a financial planner offers depend on a number of factors
including credentials, licenses and areas of expertise. Generally, financial
planners cannot sell insurance or securities products such as mutual funds
or stocks without the proper licenses, or give investment advice unless
registered with state or Federal authorities. Some planners offer financial
planning advice on a range of topics but do not sell financial products.
Others may provide advice only in specific areas such as estate planning
or on tax matters.
4. What is your approach to financial planning?
Ask the financial planner about the type of clients and financial situations
she typically likes to work with. Some planners prefer to develop one
plan by bringing together allof your financial goals. Others provide advice
on specific areas, as needed. Make sure the planner's viewpoint on investing
is not too cautious or overly aggressive for you. Some planners require
you to have a certain net worth before offering services. Find out if
the planner will carry out the financial recommendations developed for
you or refer you to others who will do so.
5. Will you be the only person working with me?
The financial planner may work with you himself or have others in the
office assist him. You may want to meet everyone who will be working with
you. If the planner works with professionals outside his own practice
(such as attorneys, insurance agents or tax specialists) to develop or
carry out financial planning recommendations, get a list of their names
to check on their backgrounds.
6. How will I pay for your services?
As part of your financial planning agreement, the financial planner should
clearly tell you in writing how she will be paid for the services to be
provided.
Planners can be paid in several ways:
- A salary paid by the company for which the planner works. The planner's
employer receives payment from you or others, either in fees or commissions,
in order to pay the planner's salary.
- Fees based on an hourly rate, a flat rate, or on a percentage of your
assets and/or income.
- Commissions paid by a third party from the products sold to you to
carry out the financial planning recommendations. Commissions are usually
a percentage of the amount you invest in a product.
- A combination of fees and commissions whereby fees are charged for
the amount of work done to develop financial planning recommendations
and commissions are received from any products sold. In addition, some
planners may offset some portion of the fees you pay if they receive
commissions for carrying out their recommendations.
7. How much do you typically charge?
While the amount you pay the planner will depend on your particular needs,
the financial planner should be able to provide you with an estimate of
possible costs based on the work to be performed. Such costs should include
the planner's hourly rates or flat fees or the percentage he would receive
as commission on products you may purchase as part of the financial planning
recommendations.
8. Could anyone besides me benefit from your recommendations?
Some business relationships or partnerships that a planner has could affect
her professional judgment while working with you, inhibiting the planner
from acting in your best interest. Ask the planner to provide you with
a description of her conflicts of interest in writing. For example, financial
planners who sell insurance policies, securities or mutual funds have
a business relationship with the companies that provide these financial
products. The planner may also have relationships or partnerships that
should be disclosed to you, such as business she receives for referring
you to an insurance agent, accountant or attorney for implementation of
planning suggestions.
9. Have you ever been publicly disciplined for any unlawful or unethical
actions in your professional career?
Several government and professional regulatory organizations, such as
the National Association of Securities Dealers (NASD), your state insurance
and securities departments, and CFP Board keep records on the disciplinary
history of financial planners and advisers. Ask what organizations the
planner is regulated by and contact these groups to conduct a background
check. (See listing at right.) All financial planners who have registered
as investment advisers with the Securities and Exchange Commission or
state securities agencies, or who are associated with a company that is
registered as an investment adviser, must be able to provide you with
a disclosure form called Form ADV Part II or the state equivalent of that
form.
10. Can I have it in writing?
Ask the planner to provide you with a written agreement that details the
services that will be provided. Keep this document in your files for future
reference.
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